About Sureify | Sureify

Who We Are

Our Mission

To modernize the life insurance and annuity industry by helping companies service, engage, and sell to their customers with one enterprise product suite.

how it all started

Our Story

As the son of a life agent, Dustin Yoder knew from a young age that life insurance is important to any sensible financial plan. So he was surprised to learn that most of his fellow Millennials hadn’t even considered life insurance. Dustin realized the industry had lost touch with today’s buyer, and he saw the opportunity to transform how carriers connect to consumers. To realize his vision, Dustin assembled a diverse team of passionate individuals. Some were insurance veterans, and others were insurance outsiders from tech and creative backgrounds eager to bring a fresh perspective to a legacy industry. After some trial and error, the team’s ingenuity and determination gave birth to Lifetime: the product suite that’s transformed the way life and annuity companies around the world sell products and engage their customers.

Our Principles

People Matter

Our products are for nothing if their creators are not fulfilled in their work. We want our employees to flourish at Sureify.
Truth

We do not shortcut our mission with overblown claims or false promises. Sticking to the truth is both a strategy and a principle for us.
Diversity

We mean this in the broadest sense, especially diversity of personalities and perspectives.
Merit

We do not judge each other by any superficial factors, but rather by the work we produce and the content of our characters.
Products that matter

As thought leaders, we must be cutting-edge, yet our products are substantiated by much more than hype; each is a response to the real issues facing the insurance industry today.
Quality over quantity

One piece of quality work is always better than an abundance of sloppy deliverables.
Customer Success

We only succeed if our customers succeed. We serve a small, close-knit industry and no product capability or marketing campaign is as valuable as successful, referenceable customers.
Results over status

We don’t fawn over status or titles. Instead, we honor effort and intelligence. The best idea wins no matter which colleague proposed it.
The general will

The opinions of all our employees –not just a select group of board members–play into the direction of our company.
Long-term thinking

Shortsightedness has been the downfall of so many companies and institutions. From our processes to our products, we strategize many steps ahead.

People Matter

Our products are for nothing if their creators are not fulfilled in their work. We want our employees to flourish at Sureify.

Truth

We do not shortcut our mission with overblown claims or false promises. Sticking to the truth is both a strategy and a principle for us.

Diversity

We mean this in the broadest sense, especially diversity of personalities and perspectives.

Merit

We do not judge each other by any superficial factors, but rather by the work we produce and the content of our characters.

Products that matter

As thought leaders, we must be cutting-edge, yet our products are substantiated by much more than hype; each is a response to the real issues facing the insurance industry today, and we serve the genuine needs of both our business and end-customer users.

Quality over quantity

One piece of quality work is always better than an abundance of sloppy deliverables.

Customer Success

We only succeed if our customers succeed. We serve a small, close-knit industry and no product capability or marketing campaign is as valuable as successful, referenceable customers.

Results over status

We don’t fawn over status or titles. Instead, we honor effort and intelligence. The best idea wins no matter which colleague proposed it.

The general will

The opinions of all our employees –not just a select group of board members–play into the direction of our company.

Long-term thinking

Shortsightedness has been the downfall of so many companies and institutions. From our processes to our products, we strategize many steps ahead.

additions

Perks & Benefits

Competitive salary

Life insurance

Flexible schedules

Generous PTO

Telecommuting

Paid maternal and
paternal leave

Health, dental, & vision

401k retirement plan

Short-term & long-term
disability insurance